Case Study
With Love, Publication
With Love, Publication
Section
Roles
Researcher, Interaction Design, Visual Design, Wireframing, Prototyping
Timeline
8 months
Tools
Figma, Illustrator
Health reminders about regarding your health and how to stay on top of it.
Capturing the Essence of Innovation
The branding centered on simplicity and reliability. We combined bold typography with a dynamic color palette to convey trust and forward-thinking. The result was a cohesive brand identity that resonates with tech-savvy professionals.
Section
Roles
Researcher, Interaction Design, Visual Design, Wireframing, Prototyping
Timeline
8 months
Tools
Figma, Illustrator
Health reminders about regarding your health and how to stay on top of it.
Capturing the Essence of Innovation
The branding centered on simplicity and reliability. We combined bold typography with a dynamic color palette to convey trust and forward-thinking. The result was a cohesive brand identity that resonates with tech-savvy professionals.
Section
Guilt-Inducing Streaks
Track everything consistently. When users can’t keep up, the product response is often reminders, warnings, or silence, all of which quietly signal failure.
Inaccurate Predictions or Manual Input
Systems fail to account for daytime sleep or fluctuating energy cycles.
The "Failure" Signal
When a user cannot meet a benchmark, the app responds with warnings or silence, signaling failure
Section
Guilt-Inducing Streaks
Track everything consistently. When users can’t keep up, the product response is often reminders, warnings, or silence, all of which quietly signal failure.
Inaccurate Predictions or Manual Input
Systems fail to account for daytime sleep or fluctuating energy cycles.
The "Failure" Signal
When a user cannot meet a benchmark, the app responds with warnings or silence, signaling failure
Problem Statement
Section
Section
Section
Section
With Love, Publication
Capturing the Essence of Innovation
The branding centered on simplicity and reliability. We combined bold typography with a dynamic color palette to convey trust and forward-thinking. The result was a cohesive brand identity that resonates with tech-savvy professionals.
With Love, Publication
Capturing the Essence of Innovation
The branding centered on simplicity and reliability. We combined bold typography with a dynamic color palette to convey trust and forward-thinking. The result was a cohesive brand identity that resonates with tech-savvy professionals.
Competitive Analaysis
Competitive Analaysis
Section
Design Goals
& Principles
The system uses predictive AI to adapt to real-life variability, anticipating fatigue through a supportive and non-judgmental lens. This flexible framework ensures inclusivity by reframing setbacks as natural adaptations rather than failures.
Human over system — The app should speak like a supportive companion, not a dashboard or protocol.
Adaptation over discipline — Plans should flex based on context, not punish inconsistency.
Interpretation over raw data — Users don’t need more numbers; they need meaning.
Permission to pause — Rest, switching, or disengaging should be normalized.
These principles became especially important later when system complexity increased.
Design Goals
& Principles
The system uses predictive AI to adapt to real-life variability, anticipating fatigue through a supportive and non-judgmental lens. This flexible framework ensures inclusivity by reframing setbacks as natural adaptations rather than failures.
Human over system — The app should speak like a supportive companion, not a dashboard or protocol.
Adaptation over discipline — Plans should flex based on context, not punish inconsistency.
Interpretation over raw data — Users don’t need more numbers; they need meaning.
Permission to pause — Rest, switching, or disengaging should be normalized.
These principles became especially important later when system complexity increased.