Case Study
Toronto Korean Festival
Toronto Korean Festival
Section
Roles
Researcher, Interaction Design, Visual Design, Wireframing, Prototyping
Timeline
8 months
Tools
Figma, Illustrator
Health reminders about regarding your health and how to stay on top of it.
Rethinking Fitness Journeys
We crafted a user-centric app experience with an emphasis on personalization. Features like AI-driven recommendations and milestone tracking allowed users to stay engaged and motivated. Feedback loops ensured the app felt like a personal trainer in their pocket.
Designing for Seamless Interaction
By prioritizing clean design and smooth navigation, we simplified user interactions. Key features such as quick log-ins, goal tracking, and integrated fitness challenges enabled FitLife to set new standards for user engagement in the fitness app industry.
Section
Roles
Researcher, Interaction Design, Visual Design, Wireframing, Prototyping
Timeline
8 months
Tools
Figma, Illustrator
Health reminders about regarding your health and how to stay on top of it.
Rethinking Fitness Journeys
We crafted a user-centric app experience with an emphasis on personalization. Features like AI-driven recommendations and milestone tracking allowed users to stay engaged and motivated. Feedback loops ensured the app felt like a personal trainer in their pocket.
Designing for Seamless Interaction
By prioritizing clean design and smooth navigation, we simplified user interactions. Key features such as quick log-ins, goal tracking, and integrated fitness challenges enabled FitLife to set new standards for user engagement in the fitness app industry.
Outcome
Real Results for Real People
After launch, FitLife saw significant improvements in user retention and downloads. The sleek, user-friendly app empowered their audience, and the brand’s positioning as a leader in fitness technology became more prominent.
Continuous Growth Opportunities
With scalable design and an adaptable structure, FitLife is ready for future integrations and expansions, paving the way for new features like live coaching and wellness analytics.
Guilt-Inducing Streaks
Track everything consistently. When users can’t keep up, the product response is often reminders, warnings, or silence, all of which quietly signal failure.
Inaccurate Predictions or Manual Input
Systems fail to account for daytime sleep or fluctuating energy cycles.
The "Failure" Signal
When a user cannot meet a benchmark, the app responds with warnings or silence, signaling failure
Outcome
Real Results for Real People
After launch, FitLife saw significant improvements in user retention and downloads. The sleek, user-friendly app empowered their audience, and the brand’s positioning as a leader in fitness technology became more prominent.
Continuous Growth Opportunities
With scalable design and an adaptable structure, FitLife is ready for future integrations and expansions, paving the way for new features like live coaching and wellness analytics.
Guilt-Inducing Streaks
Track everything consistently. When users can’t keep up, the product response is often reminders, warnings, or silence, all of which quietly signal failure.
Inaccurate Predictions or Manual Input
Systems fail to account for daytime sleep or fluctuating energy cycles.
The "Failure" Signal
When a user cannot meet a benchmark, the app responds with warnings or silence, signaling failure
Problem Statement
Section
Section
Section
Section
Toronto Korean Festival
Rethinking Fitness Journeys
We crafted a user-centric app experience with an emphasis on personalization. Features like AI-driven recommendations and milestone tracking allowed users to stay engaged and motivated. Feedback loops ensured the app felt like a personal trainer in their pocket.
Designing for Seamless Interaction
By prioritizing clean design and smooth navigation, we simplified user interactions. Key features such as quick log-ins, goal tracking, and integrated fitness challenges enabled FitLife to set new standards for user engagement in the fitness app industry.
Toronto Korean Festival
Rethinking Fitness Journeys
We crafted a user-centric app experience with an emphasis on personalization. Features like AI-driven recommendations and milestone tracking allowed users to stay engaged and motivated. Feedback loops ensured the app felt like a personal trainer in their pocket.
Designing for Seamless Interaction
By prioritizing clean design and smooth navigation, we simplified user interactions. Key features such as quick log-ins, goal tracking, and integrated fitness challenges enabled FitLife to set new standards for user engagement in the fitness app industry.
Competitive Analaysis
Competitive Analaysis
Section
Design Goals
& Principles
The system uses predictive AI to adapt to real-life variability, anticipating fatigue through a supportive and non-judgmental lens. This flexible framework ensures inclusivity by reframing setbacks as natural adaptations rather than failures.
Human over system — The app should speak like a supportive companion, not a dashboard or protocol.
Adaptation over discipline — Plans should flex based on context, not punish inconsistency.
Interpretation over raw data — Users don’t need more numbers; they need meaning.
Permission to pause — Rest, switching, or disengaging should be normalized.
These principles became especially important later when system complexity increased.
Design Goals
& Principles
The system uses predictive AI to adapt to real-life variability, anticipating fatigue through a supportive and non-judgmental lens. This flexible framework ensures inclusivity by reframing setbacks as natural adaptations rather than failures.
Human over system — The app should speak like a supportive companion, not a dashboard or protocol.
Adaptation over discipline — Plans should flex based on context, not punish inconsistency.
Interpretation over raw data — Users don’t need more numbers; they need meaning.
Permission to pause — Rest, switching, or disengaging should be normalized.
These principles became especially important later when system complexity increased.